The Herd Theory

If there's one thing that this downturned economy should teach us all is that we need one another. Just as animals are protected by the strength and power of the herd, we to should be propelled by a similar energy that ultimately seeks to support all its members.  Instead of an opportunity "feeding" just one company, multiple companies are able to thrive and grow. This process not only builds trust amongst small business owners but also supports long-term partnerships and future business opportunities. Too small to succeed is not a belief of the herd but rather support and guidance for those who could potentially be separated from the group.  In fact one less does not equal more for everyone else but one more translates into greater exposure and overall protection for each member.

Here in the State of Maryland, a group of entrepreneurs   

(displayed in picture on right) got together at the beginning of 2010 and decided that we would form an organization that would support each of its members. There is no cost to join and each person/business is guaranteed equal opportunity to receive protection and support from each member. If you are not currently apart of a group such as this, I urge you to consider the value it can add to you and your business.  

The inspiration for this post came from viewing the video below, 'The Battle at Kruger' one of the most fascinating displays of the power of the herd.                                                                                             

                                  

About Kennedy Consulting Group, LLC

Kennedy Consulting Group, LLC is a full-service special event management and media relations firm backed by 15 years of experience providing quality services for major corporations, non-profits and religious organizations. Our track record includes a hand in planning the U.S. Dream Academy Gala, which raised over $1.9 Million by receiving match funds from Ms. Oprah Winfrey. We are currently providing event consultation services to Governor Martin O'Malley's Office of Minority Affairs. Our boutique firm is woman owned.

www.kennedyconsulting.net

The Price of Networking

If there were one component that I would say is crucial for small business owners, other than having a good service or product, it's quality networking opportunities. The ability to meet and greet potential new customers is paramount to the survival of any business but especially one in operation for less than five years.  Networking ain't cheap though!  Every month making that difficult choice on which event to attend on a shoe-string budget can at times be grueling. The good thing is, you don't have to attend every event or workshop, only those that have the potential to produce lasting results.  

Here's another good thing, there are many great networking opportunities that are absolutely free.  For example, if you are interested in exploring contracting with the federal government there are free monthly workshops held at the GSA building in DC (www.gsa.gov).  I have been to this one and found it to be a fruitful start, they are also held in other cities as well.  Perhaps you're more interested in doing business with the state.  If you're in Maryland you would visit the Maryland Department of Transportation which is the certifying body for the state (www.mdot.maryland.gov).  Just these two events will help put you in contact with the key players in these areas.  

Still need one more good idea, plan your own networking event! You can find a venue that would be willing to work with you and those attending are responsible for their own drinks and appetizers.  Your primary responsibility will be to market the event and in doing so, you expand your company brand. This exposure is bound to have residual effects which is what every good business needs to have.  Remember that all great networking begins with relationship building and relationships lead to new business.  Here are some helpful tips on working the room from Author Keith Ferrazzi.  Now go out and become a fearless networker!

                                                   

About Kennedy Consulting Group, LLC

Kennedy Consulting Group, LLC is a full-service special event management and media relations firm backed by 15 years of experience providing quality services for major corporations, non-profits and religious organizations.  Our track record includes a hand in planning the U.S. Dream Academy Gala, which raised over $1.9 Million by receiving match funds from Ms. Oprah Winfrey. We have also provided event consultation for Governor Martin O'Malley's Office of Minority Affairs.  Our boutique firm is woman owned.

www.kennedyconsulting.net