Thursday, March 11, 2010

@ Yahoo, Gmail or Hotmail...Oh My!

In today's market to say that competition is stiff would be an understatement.  Your ability to stand out from the crowd is crucial and directly affects your bottom line.  Clients want to do business with individuals who understand how to carefully craft a brand for themselves that will translate into success for them.  Your website, business cards, marketing materials, photos and other image building components should have continuity and without words-be able to tell your story.  

How then do you communicate to potential clients and share that dynamic story?  One way is through networking, a very powerful tool at any stage of business development.  You may have 3 minutes or less to convince them that you are the ONE.  From the moment prior to handing them your business card they are making a decision about you and if they feel you are worth doing business with.  At first glance, they perceived that you were possibly a contender but after looking at your business card they give you that "I'll pass look".  Feeling a little deflated after giving your best pitch, it never crosses your mind that it could be that ridiculous Yahoo extension on your email address. Definitely not, right?  Wrong!  Don't give them any reason to choose your competitor.

Want to be taken seriously as a business owner?  Of course you do!  Get an email address that aligns with the name of your company and its brand.  This is step number one, deciding to skip this will hurt your company's credibility and its ability to build a strong, sustainable network. If you fit in this category it only takes a few moments to legitimize what you're already doing well. As always I wish you continued business success.

About Kennedy Consulting Group, LLC

Kennedy Consulting Group, LLC is a full-service conference & meeting planning, special event management and media relations firm backed by 15 years of experience providing quality services for major corporations, non-profits and religious organizations.  Our track record includes a hand in planning the U.S. Dream Academy Gala, which raised over $1.9 Million by receiving match funds from Ms. Oprah Winfrey. Our boutique firm is woman owned.

www.kennedyconsulting.net 



2 comments:

  1. Not only is it professional Shawn, but it's a great and free way to market.

    ReplyDelete