If there were one component that I would say is crucial for small business owners, other than having a good service or product, it's quality networking opportunities. The ability to meet and greet potential new customers is paramount to the survival of any business but especially one in operation for less than five years. Networking ain't cheap though! Every month making that difficult choice on which event to attend on a shoe-string budget can at times be grueling. The good thing is, you don't have to attend every event or workshop, only those that have the potential to produce lasting results. Here's another good thing, there are many great networking opportunities that are absolutely free. For example, if you are interested in exploring contracting with the federal government there are free monthly workshops held at the GSA building in DC (www.gsa.gov). I have been to this one and found it to be a fruitful start, they are also held in other cities as well. Perhaps you're more interested in doing business with the state. If you're in Maryland you would visit the Maryland Department of Transportation which is the certifying body for the state (www.mdot.maryland.gov). Just these two events will help put you in contact with the key players in these areas.
Still need one more good idea, plan your own networking event! You can find a venue that would be willing to work with you and those attending are responsible for their own drinks and appetizers. Your primary responsibility will be to market the event and in doing so, you expand your company brand. This exposure is bound to have residual effects which is what every good business needs to have. Remember that all great networking begins with relationship building and relationships lead to new business. Here are some helpful tips on working the room from Author Keith Ferrazzi. Now go out and become a fearless networker!
Kennedy Consulting Group, LLC is a full-service special event management and media relations firm backed by 15 years of experience providing quality services for major corporations, non-profits and religious organizations. Our track record includes a hand in planning the U.S. Dream Academy Gala, which raised over $1.9 Million by receiving match funds from Ms. Oprah Winfrey. We have also provided event consultation for Governor Martin O'Malley's Office of Minority Affairs. Our boutique firm is woman owned.
Oh and I don't recommend networking while tipsy. If you're looking to make a great first impression, slurring your words and forgetting names is not advisable.
ReplyDeleteYou'd get more business people attending if you supplied the refreshments. I agree with April, drinking and business never mix. Consider breakfast or lunch during business hours.
ReplyDeleteYou're right and perhaps more will be able to do that once the economy turns around, unless their able to budget it in. Great suggestions.
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